I'm Luke. I'm building Wooly, an AI assistant for marketing on Threads. Before that I was a Solutions Engineer at Sentry, where I showed up with zero sales experience and spent the next year closing six-figure deals with the NFL, X.com, Etsy, and Roblox. I like solving problems that cut across domains — naturally, I have an interest in startups. Most of them didn't work out.

I attended USC and studied computer science, business, and screenwriting.

This site is where I put the things I build and the things I write.