I'm Luke. I build AI products and growth systems, usually where software, design, and distribution overlap.

Before going independent, I worked at Amazon and later became a Solutions Engineer at Sentry, where I helped close six-figure deals with teams at the NFL, X, Etsy, and Roblox.

I attended USC, where I studied computer science, business, and screenwriting.

This site is where I document what I build, how it performs, and what I learn when the market says no.